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Ad groups at odds with SAG


September 21, 2007 A joint committee of two ad industry groups has asked for arbitration in a dispute with SAG over certain pension and health fund allocations. The Association of National Advertisers and the American Association of Advertising Agencies have a contract with SAG covering actors' work in TV commercials. The ad industry's Joint Policy Committee on Broadcast Talent Relations objects to new guidelines recently created and implemented by the SAG-Producers Pension and Health Fund.

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