Report: 15% growth for in-theater ads

October 15, 2007 In-cinema advertising grew into a $455.7 million business in the U.S. last year, 15% better than in 2005 and far outpacing boxoffice growth during the same frame. Offscreen cinema advertising consists of lobby promotions, standees, ads on popcorn bags, sampling and any other form of marketing that is done inside theaters but not on movie screens. While still just a small portion of overall exhibition revenue, the growth prospects for in-theater advertising far outweigh those of boxoffice and concession sales.

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