Peter Kenyon joins CAA SportsSoccer marketing pro will head int'l business developmentNov 9, 2009, 07:55 PM ET
Peter Kenyon, perhaps the best-known brand marketing vet in
professional world soccer, has been named to head up international
business development at CAA Sports.
Kenyon last month exited a post as CEO of London-based Chelsea Football Club, which after an ownership shuffle he helped build from a respected English side to a team followed around the world. He previously helped Britain's Manchester United similarly extend its global reach. Three-year-old CAA Sports specializes in athletic-talent representation and corporate marketing, rights deals and sponsorships. "I have worked with CAA Sports over the past two years with Chelsea and have learned a lot from their approach and their team culture," Kenyon said. He will be based in CAA's London office. Peter Kenyon joins CAA SportsSoccer marketing pro will head int'l business developmentNov 9, 2009, 07:55 PM ET
Peter Kenyon, perhaps the best-known brand marketing vet in professional world soccer, has been named to head up international business development at CAA Sports.
Kenyon last month exited a post as CEO of London-based Chelsea Football Club, which after an ownership shuffle he helped build from a respected English side to a team followed around the world. He previously helped Britain's Manchester United similarly extend its global reach. Three-year-old CAA Sports specializes in athletic-talent representation and corporate marketing, rights deals and sponsorships. "I have worked with CAA Sports over the past two years with Chelsea and have learned a lot from their approach and their team culture," Kenyon said. He will be based in CAA's London office.
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