'Agora' charms Spanish moviegoersAlejandro Amenabar pic stars Rachel WeiszOct 13, 2009, 03:30 PM ET
Released by Fox on Friday, "Agora" earned €7 million ($10.4 million) in the first four days, thanks largely to a strong weekend that raked in €5.4 million ($8 million) with some 7 million tickets sold. "Agora," which stars Rachel Weisz, displaces "Ice Age: Dawn of the Dinosaurs," the previous top opening weekend with €5.3 million ($7.8 million). The film's strong opening leaves it shy of hitting the all-time high for a Spanish film's opening. Four years ago, Santiago Segura's "Torrente 3: El Protector" earned €7.2 million ($10.7 million) in the first three days. The opening follows an unusually aggressive advertising campaign for Spain, spearheaded by broadcaster Telecinco, which saw its film branch Telecinco Cinema co-produce the film with Fernando Bovaira's Mod Producciones and Amenbar's Himenoptero. Focus Features International holds international rights. 'Agora' charms Spanish moviegoersAlejandro Amenabar pic stars Rachel WeiszOct 13, 2009, 03:30 PM ET
MADRID -- Alejandro Amenabar's Egyptian epic "Agora" became this year's top-grossing local film after only four days and snagged the top spot for 2009's best opening weekend at the Spanish boxoffice.
Released by Fox on Friday, "Agora" earned €7 million ($10.4 million) in the first four days, thanks largely to a strong weekend that raked in €5.4 million ($8 million) with some 7 million tickets sold. "Agora," which stars Rachel Weisz, displaces "Ice Age: Dawn of the Dinosaurs," the previous top opening weekend with €5.3 million ($7.8 million). The film's strong opening leaves it shy of hitting the all-time high for a Spanish film's opening. Four years ago, Santiago Segura's "Torrente 3: El Protector" earned €7.2 million ($10.7 million) in the first three days. The opening follows an unusually aggressive advertising campaign for Spain, spearheaded by broadcaster Telecinco, which saw its film branch Telecinco Cinema co-produce the film with Fernando Bovaira's Mod Producciones and Amenbar's Himenoptero. Focus Features International holds international rights.
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