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World welcomes 'Pirates' trailer


April 02, 2007 The trailer went out day and date worldwide for broadcast television and online in anticipation of the film's May 25 release; its viewership marked a Disney record. Buena Vista said the trailer launch began March 19 with its debut during the season premiere of ABC's "Dancing With the Stars," which captured a nationwide audience of more than 22 million viewers. Simultaneously, the international broadcast television rollout began in 61 countries with simulcasts on popular programs and primetime new shows.

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