Nov 02, 2009

The Nielsen Co. has joined forces with the Westminster, CObased direct marketing firm DataLogix in a partnership that the research giant believes will go a long way toward fulfilling the promise of online ad targeting. As part of the new pact, the two companies will blend data from DataLogix' Affiniti Data Platform -- which enables marketers to locate their offline customers on the Web using cookie data -- with Nielsen's own PRIZM lifestyle segmentation data, which groups American...More