Nov 03, 2009

While USA Network last week returned to its customary perch atop the cable ratings heap, averaging 3.5 million viewers in prime, the NBC Universal network couldn't hold off ESPN in the core demos. For the week ending Nov. 1, ESPN retained its hold on adults 25-54 (1.6 million), viewers 18-49 (1.5 million) and viewers 18-34 (717,000), as pro and college football helped stave off USA's strong original-series numbers. The sports network might have been hampered by a mediocre "Monday Night...More