Oct 21, 2009

Projecting a film's weekend performance on the basis of one day's grosses is a fool's errand. Which is why I've been given that assignment, I suppose. A few months ago, The Hollywood Reporter joined a growing number of Web sites posting Saturday morning stories based on Friday boxoffice performances. In theory, such coverage offers an early bead on how new releases will fare during their first weekend. In reality, the more one knows about boxoffice, the less likely one is to hazard...More