THE INFORMATION YOU REQUESTED IS ONLY AVAILABLE TO SUBSCRIBERS.

Accessing this information requires a subscription to HollywoodReporter.com.

Warner Music Group to try dynamic pricing


May 05, 2008 Warner Music Group is testing a dynamic pricing system for digital albums provided by partner Digonex technologies. The company's technology analyzes how full albums are purchased -- at what rate, in what timeframe and in what volume -- and then recommend either raising or lowering the price based on the incoming data. Contrary to popular assumption, it is not a simple case of raising prices on better-selling albums and lowering prices on slow movers.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.

If you're a subscriber log in here

Note:
You must be using a "cookie enabled" browser in order to access the members-only areas. If you have disabled cookie use in your browser, you must enable it before entering your authentication info. For more info click here.

Current Print Subscriber?
Click Here to upgrade your subscription to include online access.

Have a Question?
If you have any questions, please call our Customer Service department at (888) 900-3782 or (323) 525-2113, or email mailbox@hollywoodreporter.com.