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Netflix, New Line go into business with 'Born'


August 30, 2007 Netflix's Red Envelope Entertainment and New Line Home Entertainment have acquired North American rights to producer Ricki Lake's childbirth documentary "The Business of Being Born." Red Envelope is planning a theatrical run in New York, Los Angeles and San Francisco at the end of October, hiring International Film Circuit to handle theatrical marketing, promotion and distribution. The film will debut on Netflix before the end of the year, followed by a 2008 New Line home video release.

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