Disney shuts down mobile venture

September 28, 2007 The conglomerate said that "critical and consumer" reaction have both been mostly positive to the service, which runs on the Sprint network and provides applications that let parents monitor and limit their children's phone use through the Family Center suite. In assessing our business model, we decided that changing strategies was a better alternative to pursue profitable growth in the mobile service area. Disney will now explore "a new business model" for the Family Center product and may partner with "a major U.S. carrier," much like how ESPN changed its mobile strategy.

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