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Strike didn't hurt TV usage, study finds


April 03, 2008 According to a new study, strike-era viewers managed to increase the amount of time spent watching DVDs, playing video games and surfing the Internet while continuing to watch as much television programming as before. Yet when Nielsen examined the number of households using television (including watching daytime, VOD, cable and other sources), the numbers showed a 0.5% increase during the strike. During the strike period, viewers also found time to watch even more DVDs (+17.4%), play more video games (+37.5%) and spend more time online than they had last year.

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