Spidey climbs higher, rewrites b.o. record

May 08, 2007 "Spider-Man 3" rewrote the record books during the weekend, and Monday morning Sony Pictures rewrote its record-breaking numbers -- revising them upward. While studios occasionally have to lower their weekend estimates -- which are released Sunday morning and include projections for Sunday business -- the "Spider-Man" juggernaut proved so powerful that Sony's own predictions ultimately proved too modest. Domestically, in addition to establishing an opening-weekend record, the film set a new standard for biggest single day -- the $59.8 million it grossed Friday -- and the biggest per-theater average.

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