Tribune Redesign Pays 'Trib'-ute

August 26, 2008 A prototype obtained by E&P offers a radical change to the Tribune's legendary flag, with the older "Chicago Tribune" title placed in small letters at the top and a blown-up "trib" (in lower case type) set in white against a black background. The redesign version, which is likely one of many being reviewed, is dated Aug. 4, 2008, with a Page One story about Barack Obama's advisor and friend Valerie Jarrett, an investigation into the use of school computers, and a teaser to a Chicago Bears story inside. The slogan "HOME OF THE MIDWEST'S LARGEST REPORTING TEAM" is placed under the flag, along with a reminder that the paper's news is available "24 HOURS A DAY AT CHICAGOTRIBUNE.COM."

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