Syndication upfront market 'robust'

June 24, 2008 The TV syndication upfront marketplace has all but wrapped up, with giant CBS Television Distribution, which controls about 50% of total syndicated programming inventory, completing its last major deal with media-agency conglomerate GroupM. CBSTD averaged CPM increases in the 6%-7% range for all of its programming, with such higher-end inventory as "The Oprah Winfrey Show," "Dr. Phil," "Judge Judy," "Entertainment Tonight" and "Rachael Ray" averaging 7%-9% hikes. Game shows "Wheel of Fortune" and "Jeopardy!" averaged gains of 6%-7%, while off-net sitcoms "Everybody Loves Raymond" and "Frasier" and celebrity entertainment shows "The Insider" and "Inside Edition" averaged 5%-6% hikes.

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