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Adobe wants to be next big Media Player


April 09, 2008 Adobe is set to enter the online video arena today with the launch of Adobe Media Player, loaded with content from MTV Networks, CBS, Universal Music Group and others. Absent are NBC Universal and News Corp., which recently launched their Hulu joint online video venture, and Disney, which for the most part employs a strategy of keeping its content on its own Web properties. The service, which started public trials last week, is drawing comparisons to Apple's iTunes and TiVo because users have the ability to subscribe to shows for free and watch them offline.

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