Nielsen Business Media forms Entertainment Group

February 28, 2008 The creation of the Entertainment Group is another step in Nielsen Business Media's integration strategy, setting in place a more unified editorial approach across entertainment properties to provide audiences with the most inclusive, in-depth access to news, data, analysis and insights on every aspect of the industry. In addition, the comprehensive strategy offers advertisers in the film, television, music, theater and literary industries enhanced, integrated opportunities to connect with their target customers across all of Nielsen's platforms. John Kilcullen, who since October 2006 has served as senior vp of the Film & Performing Arts and Music & Literary groups as well as publisher of The Hollywood Reporter, will leave the company at the end of February to pursue his passion as an entrepreneur.

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