THR partners with Yahoo

August 06, 2008 The Hollywood Reporter has formed a strategic marketing relationship with Yahoo Entertainment that provides cross-promotional opportunities for both companies' movie and boxoffice content. "With Yahoo's consumer reach and our leadership position in covering the business of entertainment on a global scale, this deal solidifies our symbiotic relationship and allows us to take advantage of an evolving model where media outlets can broaden and deepen their engagement with audiences," he added. Each week, Yahoo Movies will link to THR.com, highlighting THR's top entertainment story, its boxoffice tally headlines or other featured content about A-list talent.

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