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'Jimmy Kimmel' going live with ads


April 14, 2008 ABC is set to announce shortly that its late-night "Jimmy Kimmel Live" broadcast will integrate live commercials into each episode of the program, subject to interest on the part of advertisers. [...] now, live spots are seen as a way to stand out, just as the official yardstick for measuring ads on network TV has shifted to commercial ratings. Advertisers also think live ads may be one way to beat the DVR by integrating the product into the content of the show.

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