Carl's Jr. eyes online entertainment

May 27, 2008 Fast-food chain Carl's Jr. is considering a foray into online branded entertainment, meeting with digital-minded production companies in recent weeks with help from ad-buying firm Initiative Media. Just as Anheuser-Busch launched its own hub for original video programming last year in the form of Bud.TV, Carl's Jr. wants to target young males with edgy comedic webisodes. Brad Haley, executive vp marketing for Carl's Jr., confirmed his company was interested in shifting away from traditional digital advertising but cautioned the initiative was in an exploratory phase.

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