NBC Uni to buy Oxygen Media for $925 mil

October 10, 2007 The seven-year-old, female-focused independent cable channel will complement what NBC Uni is calling a "virtual women's network" of assets that will be shopped to Madison Avenue, including online acquisition iVillage, NBC morning franchise "Today" and cable channel Bravo. "Oxygen fits in perfectly and will really give us a great leadership position in the female demographic category," NBC Uni president and CEO Jeff Zucker said in a conference call with reporters. Oxygen owners including Oprah Winfrey, Paul Allen, Marcy Carsey, Tom Werner and Caryn Mandabach were reported to have been interested in unloading the property given the challenges indie cable operations face.

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