ABC Family pitches 'Nikki in the City' shorts

May 01, 2008 Move over, Carrie Bradshaw: ABC Family has been pitching advertisers its own version of the fashionable female urbanite with a series of shorts dubbed "Nikki in the City." At the end of each scripted short, viewers will be directed to nikki-in-the-city.com, where they can view the library of shorts, read Nikki's profile and blog entries. The network doesn't have a traditional upfront presentation but instead has been pitching the concept to advertisers in more intimate meetings around the country and touting a recent study with Nielsen showing that ABC Family's ad recall is higher than its competitors that target a similar audience.

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