WB Home Ent. favoring cable VOD over rental

June 05, 2007 Home Entertainment Group is looking at more broadly distributing product via cable VOD as an attractive alternative to traditional video rentals as early day-and-date release trials with cable operators seem to prove favorable economics, president Kevin Tsujihara said Monday at an investor conference here. The U.S. DVD market should see its biggest fourth quarter in history and end 2007 about flat to up 1% compared with 2006, despite a sluggish performance so far this year, Tsujihara added. In a conference session that was available via webcast, the executive gave a bullish review of early day-and-date film release trials via VOD with Comcast Corp. and Time Warner Cable.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.