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Sony's Baer recruited to top off CBS film unit


September 26, 2007 Six months after CBS announced its move into the theatrical arena with its newly minted CBS Films, Amy Baer has been named president and CEO, charged with jump-starting the division's development and production activities. To move the unit forward, CBS president and CEO Leslie Moonves reached into the executive ranks at Sony, where Baer has been executive vp production for Columbia Pictures since 1998. By wading into the theatrical waters, CBS Films will be competing with established studios like Viacom's Paramount -- before Viacom split into CBS Inc. and Viacom in 2006, Moonves was Viacom co-president and co-CEO.

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