High-tech signs to feature breaking news

March 05, 2008 It's not as dramatic as the futuristic world imagined in 1982's "Blade Runner" that had Harrison Ford seemingly unable to escape high-tech signage promoting anything that could be advertised, but digital billboards nevertheless have descended on Los Angeles and other big cities. The billboards still run static photos, as opposed to video, though the images can be changed on the fly, perfect for selecting interesting stories that the Times will want to tout throughout the day accompanied by the suggestion to read all about it in the newspaper or at its Web site. The 10-week campaign will consist of eight-second spots running on the 10 color LED digital displays nearly 71,000 times per week, leaving plenty of spots for CCO to sell to other advertisers on the same network.

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