'07's multiple personalities

December 28, 2007 A-list stars, TV hits and mega-selling music acts took a back seat to iPods, downloads, viral videos and the headaches that came with the breakthrough software, applications and devices. The WGA and studios couldn't agree on how to slice up the new-media pie -- large parts of which remain half-baked -- and 12,000 writers guild members took to the picket line to shut down TV and film production. Apple bowed its iPhone and rivals followed, which brought music and video downloads to young ears and sent shivers up the collective spines of TV and film chieftains who saw their traditional audiences eroding.

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