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Crunch time for 3-D cinema


October 08, 2008 With a $1 billion deal announced last week between the major theater chains and five studios to convert more than 15,000 U.S. screens to digital projection, hopes are high that a slew of new 3-D-enabled theaters will follow. "It's definitely a critical time," says Doug Darrow, marketing manager at Texas Instruments, which makes the chips that power digital cinema projectors. "There is an urgent need for (conversions) to happen," says Cary Granat, co-CEO of Walden Media, which released "Journey to the Center of the Earth" this summer on 2,811 screens.

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