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Net Effect: NBC site shows it has 'Talent'


September 08, 2007 NBC Universal might be losing its place on Apple's iTunes platform, but the continued momentum of the network's official Web site could offset some of its lost audience. Vivi Zigler, executive vp digital entertainment at NBC, said that the show's site was the top Web draw for the network this summer, receiving 1 million unique visitors in July along with "millions" of online streams. Last week, the network said that it will make its new fall offerings available on the platform and will offer discount options for bundling its shows, a provision that NBC said Apple was reluctant to enact.

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