Paramount rolls in the 'Cloverfield'

July 06, 2007 While unleashing "Transformers" onscreen this week, Paramount also lifted the lid on a top-secret project in the form of a teaser trailer for a new film, "Cloverfield." With "Transformers" generating huge tracking numbers in the weeks before its release, the studio decided to put footage from "Cloverfield" in a teaser in front of "Transformers" to build buzz. Bad Robot being Abrams' shingle -- the trailer opens with scenes from a surprise going-away party in a New York bar with a view of the city.

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