THE INFORMATION YOU REQUESTED IS ONLY AVAILABLE TO SUBSCRIBERS.

Accessing this information requires a subscription to HollywoodReporter.com.

MyTHR August 2008


August 14, 2008 Movies aren't a hot ticket yet in the online video space, according to a new study conducted by Nielsen PreView. Streaming of movie-related content, which is defined as any video programming that shows the entirety or parts of a movie like a trailer, is still fairly insignificant but inching up. The study, undertaken on behalf of THR.com readers who recently voted for such a subject to be explored via the home page's MyTHR module, found that 64% of those who streamed film-related content did so during only one month over a seven-month period from November 2007 to May 2008 (see Figure 2).

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.

If you're a subscriber log in here

Note:
You must be using a "cookie enabled" browser in order to access the members-only areas. If you have disabled cookie use in your browser, you must enable it before entering your authentication info. For more info click here.

Current Print Subscriber?
Click Here to upgrade your subscription to include online access.

Have a Question?
If you have any questions, please call our Customer Service department at (888) 900-3782 or (323) 525-2113, or email mailbox@hollywoodreporter.com.