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NBA deal goes beyond TV


June 28, 2007 The NBA extended its national TV package with ESPN/ABC and TNT on Wednesday, including a bevy of new-media rights in one of the clearest signs yet of the growing power of digital media in the sports world. [...] it's likely the first time that linear TV and digital platforms have been packaged together so comprehensively by a big sports league. "It's really a prototype for sports deals going forward," ESPN president George Bodenheimer said.

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