Nielsen Online partners with Chinese Web firm

October 10, 2008 NEW YORK - Nielsen Online said Friday it has partnered with the parent of a leading Chinese Web ranking firm to deliver Internet measurement, research and analysis services from one of the world's fastest growing online marketplaces. "With more than 250 million Internet users, China represents a significant opportunity for our clients, and there has been a loud call to support this expanding market with high-quality, independent online measurement services," Itzhak Fisher, executive chairman, Nielsen Online, said in a statement. Nielsen Online has formed CR-Nielsen in joint venture with Beijing Zhongqian Wangrun Information Technology Co, operator of ChinaRank, which Nielsen called "the only Internet measurement firm licensed to create and publish Web site rankings in China."

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