Sports meets spirits in China

June 27, 2008 The spot, which also will be cut into variations ranging from 10 seconds to two minutes for NBC Uni's cable networks and in-theater pods, utilizes special effects that fuse Olympic footage with "Mummy" scenes. In the film, the mummy of an ancient Chinese emperor returns from the dead, along with the region's legendary terra cotta warriors. The co-promotion is intended to allow "Mummy" to ride the marketing momentum leading into the Olympics, which in turn would be exposed to the film's young-skewing fan base.

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