THE INFORMATION YOU REQUESTED IS ONLY AVAILABLE TO SUBSCRIBERS.

Accessing this information requires a subscription to HollywoodReporter.com.

WGA blasts hidden integration


June 25, 2008 The WGA West has called for the FCC to establish guidelines that require on-screen "real time" disclosure when placement or integration of a product on a TV show occurs. In a letter to FCC chair Kevin Martin on Tuesday, WGAW president Patric Verrone said the guild believes "broadcasters must adequately disclose the products that are integrated into a story in order to insure that viewers know they are watching a paid advertisement." The FCC's rule-making committee can "serve to protect writers and other creative talent from the adverse effects of product integration," Verrone said.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.

If you're a subscriber log in here

Note:
You must be using a "cookie enabled" browser in order to access the members-only areas. If you have disabled cookie use in your browser, you must enable it before entering your authentication info. For more info click here.

Current Print Subscriber?
Click Here to upgrade your subscription to include online access.

Have a Question?
If you have any questions, please call our Customer Service department at (888) 900-3782 or (323) 525-2113, or email mailbox@hollywoodreporter.com.