THE INFORMATION YOU REQUESTED IS ONLY AVAILABLE TO SUBSCRIBERS.

Accessing this information requires a subscription to HollywoodReporter.com.

Olympic stars struggle in showbiz


August 13, 2008 The advertising world has long had an ambivalent relationship with Olympic athletes; though coverage is saturated during the Games, interest in the quadrennial competition fades once its torch is extinguished. "If anyone can transcend the limited shelf life of Olympians, it's Phelps," said Bob Dorfman, a vp at San Francisco-based shop Baker Street Partners, which compiles an annual list of sports-star endorsements. The dreams are bigger this year for Phelps and Peter Carlisle, his rep at sports agency Octagon, which handles many Olympic athletes.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.

If you're a subscriber log in here

Note:
You must be using a "cookie enabled" browser in order to access the members-only areas. If you have disabled cookie use in your browser, you must enable it before entering your authentication info. For more info click here.

Current Print Subscriber?
Click Here to upgrade your subscription to include online access.

Have a Question?
If you have any questions, please call our Customer Service department at (888) 900-3782 or (323) 525-2113, or email mailbox@hollywoodreporter.com.