Web streaming doesn't hurt TV viewing

July 21, 2008 CBS has provided more evidence to support the much-repeated theory that streaming full-length episodes of primetime series is mostly additive for the broadcast networks and does little to threaten TV viewing. According to a new report issued by CBS Interactive, less than half of the network's online audience (46%) primarily views their favorite shows online, and most say that the wide availability of these shows across the Internet does not impact their TV viewing. That's particularly good news for CBS, which has been aggressive in both offering full-length episodes of its shows on its site and also in syndicating these shows all over the Internet as part of the CBS Audience Network, which includes everything from Yahoo to Bebo.

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