MTV launches Soundtrack site

July 16, 2008 MTV unveiled an online, interactive music guide designed to help viewers learn more about the music they hear on the various MTV channels. Going further, MTV will allow viewers to play 30-second clips of each song discovered via the guide, as well as link through to a more robust artist profile page, where fans can listen to songs in full, view music videos and see other details about the act. MTV is positioning the Soundtrack site as a music discovery tool first and foremost, touting the 1,500 songs featured in its shows every week, not including music videos, across all channels.

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