CBS must sell marketers on CNET

September 25, 2008 Fans of the CBS series "Survivor" didn't have to wait for Thursday's broadcast premiere to get a glimpse of the new season as the opening 31⁄2 minutes were available on CNET.com in HD. It's hard to miss CNET -- and its sister sites, including food-centric Chow, video game haunt GameSpot and boob tube fan hub TV.com -- these days on the Eye network, which has promoted the new properties during the political conventions and the U.S. Open as well as the primetime drama "Swingtown" and Showtime comedy "Weeds." Cross-promotion like this is becoming commonplace at CBS Interactive, which was created midyear when Moonves stunned Wall Street by plunking down $1.8 billion to add CNET's collection of high-traffic sites to CBS' existing sites.

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