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Olympics to lead global TV ad surge


March 13, 2008 Worldwide net advertising revenue for television will swell 5.8% this year to $123 billion, defying widespread fears of an overall economic downturn, according to a report by industry analysts Informa. The North American market has the largest share of the total pay TV advertising market, at 62%, but this is expected to fall as other regions gain. News Corp. head Rupert Murdoch has indicated his pessimism about the U.S. economy, for example.

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