BBC to launch 3 branded channels on YouTube

March 05, 2007 The BBC has inked a major deal with Google to launch three branded channels on YouTube that will feature clips from the pubcaster's entertainment shows as well as advertising-funded news from the BBC's global outlets. The nonexclusive partnership opens the way for the BBC to extend its content across other broadband portals and is the pubcaster's biggest commitment to any portal outside its own bbc.co.uk. Under the agreement, signed by BBC director general Mark Thompson, YouTube CEO Chad Hurley and Google chairman and CEO Eric Schmidt, fans of such BBC shows as "Life on Mars," "Doctor Who" and "Torchwood" will be able to watch clips and specially commissioned content relating to BBC shows on two branded channels on YouTube, with search service provided by Google.

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