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MTV greenlights Hilton reality series


March 14, 2008 MTV said Thursday that it has greenlighted a new reality competition series with the working title "Paris Hilton's My New BFF" following recent speculation that it was eyeing the project. MTV is producing with Ish Entertainment, former VH1 executive vp programming Michael Hirschorn's new banner; it marks the first series to come out of Ish's first-look deal with MTV Networks Music Group. The winner gets what MTV describes as "an all-access pass to the VIP section of the VIP section and life lessons from the master of contemporary Hollywood celebrity."

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