New media, new ideas tout shows for fall

August 27, 2007 To launch their fall lineups, the major networks are turning to the Web like never before, offering viewers the chance to see premiere episodes for free and producing original content around their new series that doubles as entertainment and advertising. All the networks except ABC are putting out at least some of the pilot episodes of their upcoming series on the Web and off, while ABC is limiting sampling opportunities to large screening events. NBC also is making the premiere episodes of "Chuck," "Life" and "Journeyman" as well as "Bionic Woman" available as free VOD offerings on about 30 cable and satellite systems, including Comcast, Time Warner, Cox and Dish Network starting Sept. 10.

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