Adult Swim unveils DVDs-on-demandFans can choose episodes, artwork, menu, titleNov 15, 2009, 11:00 PM ET
Starting Monday, visitors to AdultSwimShop.com can choose 110 minutes' worth of TV episodes, some artwork for the DVD case and disc face, as well as create a menu and title, and Adult Swim will mail the finished product to them for $20. Adult Swim is Cartoon Network's late-night programming block that appeals largely to teenage boys with such animated shows as "Robot Chicken," "The Drinky Crow Show" and "Lucy, Daughter of the Devil." Adult Swim's Build a Custom DVD launches with 100 episodes of those shows and others. By year's end, its entire originals library of more than 1,000 episodes from more than 30 series will be available. "This is for the ultimate fan," said Christina Miller, senior vp at Cartoon Network Enterprises. "And the Web site is a lot of fun, done in the Adult Swim voice." Adult swim also distributes its content digitally via iTunes, Xbox Live and PlayStation Network. The initiative is similar to Warner Archive Collection, whereby Warner Bros. lets consumers select classic film titles online for DVDs that are "manufactured on demand" and mailed. Warner Bros. and Cartoon Network share the same parent, Time Warner. Adult Swim unveils DVDs-on-demandFans can choose episodes, artwork, menu, titleNov 15, 2009, 11:00 PM ET
Adult Swim, the raunchier side of Cartoon Network, is letting its fans design their own DVDs.
Starting Monday, visitors to AdultSwimShop.com can choose 110 minutes' worth of TV episodes, some artwork for the DVD case and disc face, as well as create a menu and title, and Adult Swim will mail the finished product to them for $20. Adult Swim is Cartoon Network's late-night programming block that appeals largely to teenage boys with such animated shows as "Robot Chicken," "The Drinky Crow Show" and "Lucy, Daughter of the Devil." Adult Swim's Build a Custom DVD launches with 100 episodes of those shows and others. By year's end, its entire originals library of more than 1,000 episodes from more than 30 series will be available. "This is for the ultimate fan," said Christina Miller, senior vp at Cartoon Network Enterprises. "And the Web site is a lot of fun, done in the Adult Swim voice." Adult swim also distributes its content digitally via iTunes, Xbox Live and PlayStation Network. The initiative is similar to Warner Archive Collection, whereby Warner Bros. lets consumers select classic film titles online for DVDs that are "manufactured on demand" and mailed. Warner Bros. and Cartoon Network share the same parent, Time Warner.
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