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ABC pushes back 'Ugly Betty' return

Dramedy's fourth season premiere now set for Oct. 16

By Nellie Andreeva

Oct 2, 2009, 07:58 PM ET

Fans of "Ugly Betty" will have to wait a week longer for the return of the show in its new Friday slot.

ABC has deiced to push the fourth season premiere of the dramedy from Oct. 9 to Oct. 16.

The network has been using the 8-10 p.m. Friday block to air same-week reruns of its new series to garner additional sampling.

ABC will now extend the double pumping for another week to land extra support to its fledging shows before giving the two-hour block to "Supernanny" and "Ugly Betty."

"Betty" will launch with a two-hour premiere Oct. 16, moving to its regular Friday 9 p.m. slot the following week.

ABC pushes back 'Ugly Betty' return

Dramedy's fourth season premiere now set for Oct. 16

By Nellie Andreeva

Oct 2, 2009, 07:58 PM ET

Fans of "Ugly Betty" will have to wait a week longer for the return of the show in its new Friday slot.

ABC has deiced to push the fourth season premiere of the dramedy from Oct. 9 to Oct. 16.

The network has been using the 8-10 p.m. Friday block to air same-week reruns of its new series to garner additional sampling.

ABC will now extend the double pumping for another week to land extra support to its fledging shows before giving the two-hour block to "Supernanny" and "Ugly Betty."

"Betty" will launch with a two-hour premiere Oct. 16, moving to its regular Friday 9 p.m. slot the following week.



 


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