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'Sarah Marshall' ads hard to forget, skip


June 19, 2008 A broadcast spot for Universal's "Forgetting Sarah Marshall" ranked as the highest among commercials airing during a show, according to April ratings released by TiVo. "Once again, the lack of correlation between ads viewers choose to watch, compared to the top-rated programs, is astonishing," said Todd Juenger, vp TiVo audience research and measurement. The highest-rated program, 'Grey's Anatomy' airing on April 24, had 33 paid commercial spots in it, but only two of them (both for motion pictures) made the top 10 commercials.

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