Ads add up for 'South Park'

August 28, 2007 The eye-popping $75 million pact announced Monday by Comedy Central and the creators of "South Park" may be the most prominent example of the Internet as a bona fide backend window alongside syndication and DVD. [...] since Trey and I are in charge of the digital side of 'South Park,' we can offend people on their cell phones, game consoles and computers too. Stone and Parker already have negotiated a share of the hundreds of millions of dollars "Park" has poured in to the network via the backend, not to mention a robust licensing and merchandising revenue stream.

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