NBC's going to the movies on Sun. nights

April 20, 2007 In a surprising move, NBC's new scheduling topper Vince Manze is bringing back theatrical movies -- a genre that largely has been written off by the broadcast nets and relegated to graveyard Saturdays -- to three high-profile Sunday nights during the May sweep. The move is part of the strategy of veteran NBC promotion executive Manze, who said this month when he was named president of program planning, scheduling and strategy that he would focus on building event programming. Looking to do that, he saw that the network had runs on romantic comedy "Along Came Polly," action-adventure "National Treasure" (both broadcast TV premieres) and a final run of "Shrek" and decided to put them on.

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