Six off-net partners bask in 'Idol' glow

January 08, 2007 NEW YORK -- "American Idol" returns to Fox on Jan. 16 with Coca-Cola, Ford and Cingular Wireless as its three key integration partners again, but this season producers have allowed for increased viewer interaction through "Idol's" brand sponsors and also have lined up six off-air promotional partners to help turn "Idol" into a year-round property. Idol" producers Fremantle Media and 19 Entertainment announced Nestle and Dreyer's as the first of six new off-air promotional partners, all of who will be paying undisclosed fees for the right to launch marketing campaigns tied to "Idol. Nestle will become the official candy of "American Idol" with more than 70 million candy bars featuring "Idol" branding and the chance to win a trip for two to Hollywood and tickets to both the 2007 "Idol" performance finale and results show.

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