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HBO goes day-and-date with iTunes releases


May 12, 2008 HBO will become the first TV network to charge more than the standard $1.99 per episode on Apple's iTunes. Last year, NBC Universal withdrew its TV programs from iTunes, citing Apple's inflexibility on a range of issues, including pricing and content security. HBO has abstained from adding any of its programming to iTunes for fear of cannibalizing its primary revenue sources: premium subscriptions and its healthy DVD business.

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