Fox nabs premium ad prices

June 04, 2008 Fox is getting 35%-40% pricing premiums for commercials in its two new dramas for the 2008-09 season, "Fringe" and "Dollhouse," in upfront deals with advertisers, according to media agency sources. Agency sources estimate that Fox has sold about 70% of its upfront primetime inventory and could be done with its upfront sales by the end of the week. Fox's primetime packages with Remote Free TV inventory included are averaging cost-per-thousand increases in the low double digits, while packages without Remote Free TV inventory are averaging 8%-10% increases, similar to the increases garnered by ABC for primetime inventory in the upfront.

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